As I find myself inexplicably sucked in to the Superbowl tonight, I wondered how rival TV networks have attempted to compete with the ratings behemoth that is the biggest day in American sports. As it turns out, they've gone to some lengths.
Take, for example, The Puppy Bowl, a football game played by, yes, puppies:
'Players' are penalised for relieving themselves on the field of play, local dogs watch the action from TV screens outside (we cut to see their reaction shots) and the half time show is performed by cats.
Avoiding the cute and schmaltzy angle completely, the annual Lingerie Bowl, is a football game played by, well, women in Lingerie:
So there we have it. Desperation inspires creativity... or at least thinking outside the box... slightly.
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