So here's a novel idea. You're a fairly well known but also fairly underground artist who've been releasing varyingly idio-syncratic albums for the last ten years. You realise you've got enough throwaways/b-sides etc to go on an album and in order to promote it you decide to buy time on the biggest and most prolific advertising time-slot of the year. Superbowl Sunday.
A mere one second of ad-time in this most-American of occasions will cost you $100,000 and thats how much E paid to advertise the new Eels b-sides and rarities album Useless Trinkets.
Check it out here and see if it was worth it:





2 comments:
In the end the NFL refused to air it cause they would have to sell 29different seconds of air time to someone else. Which is a bit stupid reall they could sell 29 full seconds to one other person, but anyway they saved E from himself
Phew.
Thank fuck for that.
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