The Dark Knight viral machine rolls on, and during the week we got closer to seeing the movie's second villain: Two-Face. The image above appeared in the first DK trailer, and now we've been given a teaser clip featuring the alter ego of Gotham's District Attorney Harvey Dent.

Check it out in the readmore.


Via Traileraddict:

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The Dark Knight viral campaign rolls on with this gem. one winner was chosen from the audience to take home a 35mm print of The Dark Knight movie trailer. But it turns out the The Joker had defaced the 35mm print.

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The Joker's Monday night scavenger hunt ended with a cinema screening of the new Dark Knight trailer, and one hunter was good/bad enough to take a camera into the cinema with them. So here's your first view of the new trailer courtesy of the folks at Trailer Addict (a proper high-definition version is to be released on Sunday):

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The Joker's internet hub whysoserious.com has been updated with details of a worldwide 'treasure hunt' to take place tomorrow night (Monday).

The closest to us is London, so I certainly won't be making it along, but for those who do, I'm sure some surprises will be in store. To coincide with this latest stunt, the theatrical poster for the film was released on the site (that's it above- click for cool hi-res).

For treasure hunt details check out the read more.

From the Joker:

Gather with 300 of your closest friends at this exact spot on April 28th.

You'll need to be in contact with a partner-in-crime who has online access to relay your instructions once you're there. These instructions will give you the TRAIL to follow, but be sure to look both ways when crossing the street; we wouldn't want you to make an unscheduled visit to the ER now, would we?

Put on a smile and plan to spend about an hour or so bonding with your fellow clowns.



Here's a list of the locations (courtesy of the imdb message boards):


* Boston: George Washington Statue in the Boston Public Garden at 5:30pm EDT
* Philadelphia: Warehouse on 4000 block of Main St (check Google Maps) at 5:30pm EDT
* New York: Center of Bryant Park at 5:30pm EDT
* Toronto: Center of Nathan Phillips Square at 6:30pm EDT

* Chicago: Northwest fountain in Olive Park at 5:30pm CDT
* Dallas: Northway Christian Church on the corner of Airline Rd and E NW Parkway at 5:30pm CDT
* Kansas City: Northeast corner of Sprint Pkwy and W 117th St, across from the Sprint Nextel Corporation (may be inside the compound) at 5:30pm CDT

* Seattle: Amphitheater in Victor Steinbrueck Park at 5:30pm PDT
* Los Angeles: Courtyard on the corner of Hollywood Blvd and Highland Ave at 5:30pm PDT
* San Francisco: Center of Hillside Park at 5:30pm PDT

* London: Center of St. James's Square at 9pm GMT

* Sao Paulo: Center of west section of Parque Ten. Siqueira Campo at 9pm (GMT-3)

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The viral advertising campaign for the new Batman movie has probably been the most elaborate and involved campaign of its sort so far. I've been following it vaguely for a bit, and it's gotten to the stage it just has to be written about. Because it rocks. A lot.

As if people aren't already hyped up about the new movie (which is released on the 25th of July), the ingenious folks over at Warner Brothers have been teasing fanboys with an elaborate network of websites for months now. For a full list, and an idea of how insanely meticulous this whole thing is- keep reading.


Here's a complete list of all known viral sites so far- some are more elaborate than others, and most have clues or links that have directed people to other viral sites. As far as I can tell, all email addresses and phone numbers quoted are legitimate. Give em a shot and see what happens....

Why So Serious?
The Gotham Times
The Ha Ha Times
I Believe In Harvey Dent
I Believe In Harvey Dent Too (try highlighting the page)
The Clown Travel Agency
We Are The Answer
Concerned Citizens For A Better Gotham
Citizens For Batman
Maiden Avenue Report
Gotham Cable News
Gotham Police
Gotham PD Internal Affairs Department
Gotham PD Major Crimes Unit
Gotham National Bank
Gotham City Rail
Acme Security Systems
Gotham Victims Advocate Foundation
Joker's Vault
Rent-a-clown
A Taste for The Theatrical
Gotham Election Board
Dana Worthington
Trust Garcetti
Saint Swithuns Church
Gotham Cabs
Joseph Candoloro
Kinsly Travel
Remembering Gina
Gotham Ferries
Gotham City Clerk
Betty's House of Pies
Rossi's Deli & Grill


The websites are pretty cool as is, but the best thing about this viral campaign is that it's spilled out into reality too.


For example, when people who submitted photos of themselves in Joker make-up to the Joker himself via Rory's Death Kiss were rewarded with 25 copies of The Gotham Times in the post (pics here).


On December 3rd, a list of locations showed up on whysoserious.com with instructions to show up and identify yourself as 'Robin Banks'. The locations were all bakeries, and the first to show up at each one was given a cake with 'Call Me Now!' and a phone number written on it (see pics below). Inside the cakes were Gotham P.D. evidence bags containing a note, a mobile phone with charger & a joker playing card. Calling the number got you through to Rent-a-clown, and a message told callers to await further instructions.





On April Fools day, clowntravelagency.com was updated with a similar list of locations. This time the first to get there got a case containing a phone, charger, playing card, note and bizarrely, a bowling ball.





The sites and the clues keep popping up- the latest being the message from the Joker pictured below. Follow his instructions and check it out.





If this isn't the single greatest work of advertising genius of all time, then I shall find a hat and eat it. Lets just hope the movie lives up to all this hype...

Thanks to Rope Of Silicon for help on the epic list of sites, and Firstshowing.net & Empire Online for info & pics.

One last timewaster- Click here to see if you're Joker henchman material.

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